Designing Express - Bringing the latest from the world of Web Designing, Mobile Development and Internet Marketing so that you can remain ahead of times

Monday, 2 December 2013

Situations Every WordPress Site Owner Must Avoid

For all the wordpress site owners out there, including yourself, you must have been using WordPress CMS for some time now and must be very familiar with managing your WP driven website in and out. As per the official figures of WordPress there are roughly 60 million sites floating on the web that are powered by WordPress and still growing. There are some situations that many of the WP owners find themselves into repeatedly and every time it pinches them heavily. This article largely talks about these recurring mistakes, situations being created because of these silly mistakes and how these could be avoided.
These mistakes are so easy to make, doesn’t look a big deal but are a must to avoid. Our effort is to bring these situations in forefront to ensure that you can keep them at bay and your wordpress development effort pays you the complete dividend.
Admin Username as ‘admin’
This is the most common mistake of all and has been into practice since years. By default the WordPress administrator’s console has the username ‘admin’ and this is created automatically upon installation. Hackers looking for their prey do not take time in looking for this very predictable username and gives them an open invitation to conduct their act. If such a username is combined with a loosely written password then the hacker would thank you for making their tasks a cakewalk. Solution is again simple, ask your wordpress development company to change the default username to something that you want and have a strong
password that needs to be updated periodically.
Data Loss/ Virus Attack
What can be more basic than taking a back up of your WordPress website but the fact of the matter is that a lot of WP owners forget doing even this. They might take lot of precautions of safety and implement plugins based secure system but in technology, you can never be too sure. As said, hope for the best but prepare for the worst, they manage to hope for the best by take precautionary steps but dont prepare for the worst in form of a backup. It takes quality effort and time to prepare site’s data which could be in form of product description or ever increasing blogs, a sudden loss could result in backdrop by several years, loss of business & reputation. The solution is very simple, take a periodic backup of your site either manually or automatically using available plugins at preset intervals.
Nothing comes for Free and not even WordPress Themes
Free themes are always attractive but someone has said it rightly, there are no free lunches in this world. These free themes bring alongside a range of problems and saving few dollars ($$) upfront might prove really costly later on. Such free downloaded theme are often unstable, sometimes contain malicious code, back links to the original hacker of the theme, no authentic support and are not updated.
We have discussed the situation and now let’s focus on the solution, which is again simple. It’s your business and your web identity, go on spend some money to buy a premium theme that can lay a strong foundation going forward. Also remember to purchase them from a reputed company like Template Monster, WooThemes etc which are into operation from years.
Poor SEO Results – XML sitemap missing
You made a beautiful wordress site, use best-in-class PSD to WordPress conversion companies and are putting decent effort to achieve good SEO results, but results somewhat poor than what as anticipated. Another silly mistake that is found to exist is a missing XML sitemap.
An XML sitemap can be visualized as a table of content in a book which guides the Google crawlers to all the pages that you want it to index, informs it about how often you want to re-index the page and let it know whenever a change is introduced. Even for WordPress sites not having an XML sitemap, Google crawlers still crawl them but in this event there are chances that some pages are missed. Solution is to ensure that an XML sitemap should also be implemented.    
Poor Categorization and Tagging
Nothing can be sillier than a poor utilization of tags and categories. If used well, categories and tags usually come handy and play a role in increasing traffic and user engagement. Wise use of categorization and tagging of your posts will not only facilitate an easy navigation for your online visitors as they’ll be able to find what they want but will also do a lot of good to your onpage SEO. A simple way of implementing this is to avoid multiple tags and categories to your blog. Recommendation would be to link each post to a single category and only relevant tags to be added.
This is not an exhaustive list of common situations that arise due to silly mistakes but certainly some of the frequent and most observed mistakes found. Take care of them and enjoy your online experience.

Tuesday, 28 May 2013

Rejuvenate Your Traditional Business With WordPress

Rejuvenate Your Traditional Business With WordPressIf you are still stuck into your brick-and-mortar business with trembling sales figures, high attrition rate, piling inventories, shouting vendors and are looking to rejuvenate it by leveraging the advantages of web, then WordPress is sure to come handy for you. It is a professional open source content management system (CMS) which is preferred world-wide for making websites of varied complexities. An organization's online identity is an important aspect on which organizations are spending millions of dollars as it portrays company vision, open a channel of communication between themselves and their current and prospective clients, provides a platform for showcasing products, new releases and announcement, and also an effective way to service its clients, can help an organization in communicating with its remotely located customers. WordPress website design services could be utilized to give shape to your online identity, which offers a powerful CMS, user-friendly administrative console for daily upkeep, professional and elegant themes to craft an effective and desired online identity. Today, companies across the globe have used Wordpress to create and manage impressive online identity.

Wordpress offers impressive features which has helped it come off a long way from a mere blogging platform with constant additions of new functions as per the changing trends. Some pf the peculiar advantages that wordpress brings to table is quick installation, easy maintenance, SEO support & friendly architecture, user-friendly administrative console for hassle free daily updates all by yourself, highly customizable to mach each business's unique requirements and much more. These, along with many other advantages have helped wordpress achieve the highest mind share among organizations looking for a CMS managed web solution.

In today's digital word, the social media is growing huge where millions of users log on daily and spend time on social networks thereby, making it an important aspect to be considered by marketers. Social networks has evolved as a new virtual space for social message exchange and social interaction. These new trends imply that your website must have features that allow you to engage your clients through social media. This integration will enable you to showcase your brand identity, business offerings and other promotions over social media platforms. This is where Wordpress comes handy as it offers exciting features for social media integration and your wordpress website design can easily accommodate the same.

One of the best features of Wordpress is its ability of customization and this is what has contributed a lot towards the popularity of wordpress. This allows you craft an exclusive custom look for your website and goes a long way in creating a corporate identity for your business. All you need to do is, to choose a professional wordpress development company which could understand your current brick-and-mortar business and visualize the required identity.

Traditional businesses have been vying for management based on lot of paper work which makes the job tedious and time-consuming. These businesses either do not or deploy a minimum use of computers in their business management activities. Wordpress not only helps these businesses take their product or service offering to the web but also assists them in automating lots of processes including, but not limited to, managing clients, lead management, invoicing, loyalty programs, performance reports, etc.

Therefore, you can count on the in numerous features provided by Wordpress and use them to your advantages, in order to transform your traditional business. Wordpress, being an open source platform, assists you in creating highly exclusive, robust and scalable website which would not only create your online business identity would would make your daily business operations smooth and easily manageable. The best part is, each time you to udate your site, edit content, add new pages, write blogs, you can do all of this, and lots more, all y your self without any need to go back to your web development company.

Designing Express is an experienced provider wordpress development in India and offers exception PSD to Wordpress conversion services.

Saturday, 4 May 2013

PSD to Magento Conversion: Attract more customers to your Online Shop

Over the past decade, online shopping has become increasingly popular and consumers across the world are searching and purchasing products online. As per the industry stats, in 2012 online shopping worth a whooping 278 billion U.S. dollars took place in U.S. alone, which is increasing year-on-year. Due to such trends of increasing demand of online sales, many brick and mortar business and new entrepreneurs are vying the online space to offer their products and services. To cater this demand, there has been a consistent rise with many new ecommerce websites emerging with unique set of offerings and business models. Now, with emergence of so many online stores, the competition is tough and only getting more tougher as every store owner is trying its best to position its store better than its competitor. (Also Read: Emerging Ecommerce Trends to Watch) One of such positioning is centered around consumer experience and how consumer feels which he visits an online place, as this is an important aspect in the overall decision making process. One of such  solutions is Magento and this post talks in length about how Magento can assist you in creating that right type of experience for your customers and thus helps attract and convert more customers to your online store.

Lets start by throwing some light on Magento, which is a popular ecommerce shopping cart solution that is launched in the year 2008 and is used to create professional & elegant online shopping stores world-wide. When we talk about creating unique customer experience, that largely means creating cutom stores that can portray the vision of the business and it is where Magento comes into picture. It is an open source ecommerce platform that provides excellent control over content, design and functionality so that you can craft a highly customized website for your online business. It is equipped with lots of advanced features and that is the sole reason which convinced so many entrepreneurs to opt for PSD to Magento conversion for their ecommerce requirements:

Powerful search and browsing capabilities
Customized landing pages
Product suggestion tools
Customer segmentation
Use of persistent cookie to provide persistent shopping experience
Targeted store promotion tools
Product return management
Multiple payment & shipping options
Multiple store management from single admin console
Mobile commerce
Loyalty program management through gift cards & store credits
Order management & tracking 
High performance through speed optimization & security 

Now a days, there are lot of options available for creation of ecommerce applications to cater to the need of businesses ranging from small size to ones handling thousand of products. Magento has emerged out as a full fledged end-to-end shopping solution that has everything required by a business of any scale, which make it a preferred choice among all the segments. You may hire a professional website development company in India or elsewhere and they would be able to assist you in your Magento development project.

Sunday, 28 April 2013

Important Tips for Hiring an iPhone Developer

With the outburst that we have seen in the app releases is just a beginning and the market is just starting to grow. The iPhone apps has touched our lives in different ways and some of them have even managed to become an intrinsic part of our daily routine. With innumerous capabilities, the ideas are just pouring in and in few years this wave will only grow and get bigger. Most of the organizations & businesses, whether product or service based, are realizing the importance and the power of mobile apps and thus finding innovative concepts to take its full advantage in their overall marketing strategy.

Also Read: Revenue Generation Models for mobile apps

Most of these organizations opt for professional iPhone app developers to give shape to their app concepts. With numerous iPhone app developers available in the marketplace, selection of the most suitable one is a difficult affair. If you are planning to opt for services from a professional iPhone app development company in India, then this article will bring forward few important tips that would help you in making a right choice.


Work speaks for itself and that is the reason we have put this on the top of the list. Ask the development company to showcase their portfolio and demonstrate their work that has been produced by them in the past. Reviewing their work portfolio will assist you to identify their level of expertise both in terms of programming and interface designing. Make sure to ask the developer to provide links of the app created by them which are available live on the app store.

Experience Matters 

Experience comes handy specially when developing complex apps and it also provides for a better efficiency. This experience also ensures that a reinvention of each module is not needed as pre-developed components of general nature could be re-used and therefore, you may save substantial time and dollars. Therefore, spend quality time in evaluating the experience and this can be well done by arranging few face-to-face interactions.

Reference Check

You may also ask for client references from the mobile development company being interviewed. This will assist you in understanding the work they have done for their clients, what their clients have to say about the service quality and whether or not they recommend working with them. This step would assist you in further narrowing the list of the prospective companies.

Technical know-how

Do some research about your project and understand basic technical requirements. Then schedule an interview and understand the approach that companies are proposing for your project, which will in turn  give you an idea about how much technically apt is the company whom you are looking to outsource your project.

Communication is most important

Communication is a very important ingredient of a successful iPhone app recipe. Seamless communication ensures clear transfer of project idea, effective delivery of regular updates and concise feedback from the client to the updates. While discussing with the prospective development firms, talk to them about how they communicate, whether they use any project management tool, at what time of day will they schedule the meetings (specially in case of vast difference in time-zone) and review their English proficiency, as you may not want to compromise on the communication aspect, which could be a decisive factors between success and failure of your iPhone app project.

Landing Cost 

Get an understanding of the final delivery of the cost as per the engagement model chosen so to have a clear picture of what you have to spend to get a quality app. Also verify the inclusions as a part of services that would be rendered within the given quotation.

Hire a multi-skilled company than a freelancer

We would advise you to opt for a development firm than a freelancer, as project require expertise of diverse skill-set and which is hard to find & expect from a single professional. Another advantage a development firm presents is its ability to offer multiple developers and replacements, if in case there is an issue in terms of output or of personal nature with the current developer.

Designing Express is a professional organization for mobile development and you may get in touch with us in case you require an assistance in app development.

Tuesday, 23 April 2013

Selecting a right Wordpress Development Company

Online branding has become an indispensable option for any businesses which are present on web. Today every businesses is looking to position themselves and thus are sanctioning huge dollar budgets for their online marketing strategy implementation. With the changing eCommerce trends, the online marketing has come off from initial concentration to aspects like SEO, PPC advance concepts like remarketing and advanced web analytic's, even measuring customers online behavior. One of the important ingredient of online marketing and to convey organizations message, companies develop and maintain elegant blogs. Therefore, if you are eyeing for a long term innings in web space having a great blog would go a long wa in your online marketing efforts. When developing your online communication medium, it is important to ensure that an uncompromising and a world-class blog identity is established, the same requires selection of a right WordPress Development company as the foremost step.

Following below given steps to hire the most suitable developer for your job.

Understand your Goals & Requirements: It is about choosing a right partner that can align with your business requirements and vision and not vice-versa. Therefore, the first step in your quest for hiring a right company for your wordpress project, is to ascertain your business requirements, your expectations, deliverable's, time-line and budget. It is only when you know what you are searching for, that you'd actually
go forward for a successful and meaningful search for a right development company. This preparation could be in form of wire-frames describing project requirements, list of reference/ competitor sites, particular elements from different sites that you like, launch date for the application and the $$$ you are looking to put forward for the initial launch.

Shortlist Top Service Provides: After you have formulated the list of requirements and you are clear about your goals, now is the time go forward to shortlist some of the fine companies for your web development outsourcing requirements. Search on internet about major wordpress development companies and review their portfolios to prepare a tentative list of providers which you can use as a base to reach the best one.

Research your Shortlisted Service Providers: Once you have prepared the list of shortlisted service providers, now you need to dig in information about each service provider in depth. Check their portfolio in detail, see what are their quality levels and whether or no it matches your vision, check if they have done something similar to what you are after. Read about their clients, what type of reviews company has got over various review sites and if there are any complaints  Even in case of complaints, do not out rightly reject that company from your list, and especially if you like their work. See what is the nature of complaints, is it repeating time and again, is it the same person shouting everywhere and if they are genuine. Also, while checking their work you measure their websites on different parameters like UI/UX, W3C validation, compatibility with different browsers, responsiveness, loading speed etc. to further narrow down the list.

Talk to the Final Set of Shortlisted Companies: The companies that made out to this round should be contacted for a one-to-one session with their representative via telephonic or video conferencing means. During the conference calls, understand their approach for project development, their engagement models, what they have to say about industry standards, what type of Quality Assurance provisions they adopt, what are their payment terms and what type of information they need to provide a formal quotation. When you'll talk to different organizations, you'd learn more about what they have to say about your project and these interactions would eventually assist you to find the players whom you are comfortable interacting.  Several such meetings in which you discuss their proposed solutions, will help you to get to the right service provider for your corporate website development needs.

Bind it in a Legal Agreement: Now since you have decided on the strategic technology partner for your project, the next step would be to enter into a legal contract so as to ensure a smooth sailing during the development process. Whether you have chosen a wordpress development company in India or elsewhere, you need to have a legal obligation in place, that talks specifically about payment terms, milestones, confidentiality  ownership rights, copyright etc.

Saturday, 13 April 2013

Wordpress CMS: Bloggers Popular Choice

Wordpress is the most popular content management system used by bloggers, web designers and developers through out the world. Being an open source solution it available free of cost and can be downloaded at a single click from internet. As of today, Wordpress has pioneered the blogging space and has attained the apex position among the available blogging platforms. (Also read: Dare to Think Beyond WordPress). It is used by millions of bloggers to create stunning blogs and to update them regularly.

Undoubtedly wordpress is a perfect blogging tool which incorporates a powerful CMS. Wordpress began its journey as a customizable and easy to manage blogging platform, however with the constant additions of new features,WordPress has become widely popular and is now used for all types of different websites. With time CMS has transformed itself from a simple blogging platform and is now used extensively for corporate sites, forums, membership sites and even used for complicated eCommerce websites.

Here are key factors that make Wordpress CMS a preferred choice for blog development :

Easy of Installation & Maintenance 
The installation of Wordpress is very easy and can be performed simply by clicking on the WordPress link in your hosting providers control panel. Also, ease of operation on wordpress makes it self-serviceable platform and thus you would not need assistance of a wordpress development company for the maintenance and daily content updates.

Search Engine Friendly (SEO)
Wordpress CMS is fully SEO friendly as it is written with clean code and as per the latest industry standards. With so many SEO plugins available to manage important SEO components like Meta tags, title tag, keywords, description etc. makes search engine optimization task easier.

User Friendliness 
The best part of Wordpress CMS is it user-friendliness that makes it favorite among millions of users and more so for non-technical bloggers  trying to setup and run their businesses in a hassle free manner. Bloggers can easily add pages, edit content, manage photos & videos, create custom sidebars, manage plugins etc. and that too without the need of any technical knowledge.

Wordpress is an open-source solution and can be fully customized as per the requirements of an individual business domain, as each business is unique. You may hire an experienced wordpress development company and they can then craft the site as per your taste.

Automatic Updates
Wordpress is alive and keeps itself in-line with the changing environment, trends and technology updates. Even the installed plugins on your wordpress site gets new version releases and the same are updated automatically.

Business experiences growth with time and as the business grows, so can the websites developed with wordpress can grow to meet the new demands. and challanges. The functionality, categories and the number of pages can be increased anytime, to cater to the requirements of growing business.

Designing Express is a professional organization for Wordpress development in India and offers best in class wordpress CMS customization solutions.

Sunday, 7 April 2013

iPhone Application Development - Reasons for Outsourcing to India

iPhone commands the apex position among the the smart phones and is still an undisputed leader. With each successful launches in the iPhone series, its popularity has only increased to a greater level and so was the case after the recent launch of iPhone 5. Though iPhone has witnessed a stiff competition from other manufacturers specially from Samsung, but Apple still commands the penultimate spot.

Currently more than 780k native applications are available at Apple App Store for download by iPhone users. Recently Apple’s iPhone app store has posted $25 billion in annual sales, which is a consistent year-on-year increase since the app store was launched. These figures clearly indicate the growing importance of iPhone apps and how these are playing role in diverse sectors like business, entertainment, social networking, finance, education, travel, news, weather, health care and many more.

The market of iPhone App Development is growing significantly and India, which is already established itself as a prominent player in the outsourcing industry, is emerging as a hot destination even for iPhone development. India has become a logical place for lot of CIO's across the globe as their preferred outsourcing location for iPhone development and there are concrete reasons for them doing so.

Significant cost advantage: Lower labor costs is among the most important factors why companies are choosing to outsource their iPhone development. In US, they may be spending anywhere in between $50 to $150/ hour however, the same level of services could be accessed any where in between $10 to $25/ hour for iPhone app development in India.

Focus on core competencies: For businesses experiencing exponential growth witness a need of support infrastructure in order to meet the growing demands. In this phase of business, it becomes necessary to focus on core aspect of business and outsource the rest to the companies, whose core competencies are what an outsourcing company consider a supporting infrastructure.

Access to skilled professionals: Outsourcing enable companies to quickly access to skilled professional world-wide and helps leverage a global knowledge base. Finding the skills sets locally could be difficult, time consuming and often expensive.

Higher value per person: Companies across the globe face internal resource crunch and it would make sense to them to utilize available resources for internal business purpose, what they are most capable to do, rather they spending time in setting up and monitoring the iPhone division.

Reduce risk: Every new investment in business carries an associated risk and this also true when a company decides to setup an in-house iPhone app development department. The risk may vary across market conditions, current competition, government policies, companies financial standing, and dynamic technology environment.  By outsourcing, the risk is in a way outsourced as well to the off shore development partner, who are better poised as they are working within their areas of expertise.

Reduced overhead: There are overheads associated with setting up a non-core department an these can sometime be extremely high.

These are the major factors that have enticed companies to outsource their development work and availability of professional English speaking resources from iPhone development company in India, have made India a favorite hub for outsourcing.

Increasing Demand of PSD to WordPress Conversion Services

WordPress has been in business for years now and its amazing capabilities as a blogging platform and a content management system is widely known. The CMS brings gamut of features for your website and make site's management a cake walk, which was once considered a pain in neck, thus makes it a preferred choice among web developers. Wordpress dominates the market with a massive 54.5% share among content management systems and its popularity can be attributed to Wordpress's powerful and effective CMS.
It has been a very long journey for Wordpress from being one among the blogging platforms to become a market leader today. With the increasing popularity of Wordpress, the demand for PSD to Wordpress conversion has witnessed a multi-fold increase. Using PSD to WordPress/HTML conversion, the elegant designs can be converted into a functional Wordpress site using 100& hand-coded development and gives client a cost-effective development solution.
Benefits of PSD to WordPress Conversion:
Easily Manageable - The powerful CMS allows anyone, even with no or little technical knowledge, to manage their web pages easily using the administration console of the CMS. Even the templates and themes are easy to import, install and upgrade.
Full W3C compliance - Search engine optimization (SEO) is an important aspect for all business and  the sites having W3C complaint validation gain significant advantage from search engines. It indicates that your website has been created as per the World Wide Web (WWW) norms.
Individual post protection - This tool provides you with an ability of using password protection to individual posts and this characteristic facilitates hiding them from being public.
Cost Effectiveness - The cost of quality PSD to Wordpress conversion is low and hence very affordable. The wordpress, being an open source tool, is available to download free of cost and hence, the overall solution is highly cost effective for start-ups, small and mid-size businesses.
Social media integration - The compatibility across social networks like Facebook, Twitter, LinkedIn and Google+ etc. is provided. With social media profiles linked to your wordpress driven website, you can share your blogs with large audience and hence, increase traffic to your website.
Effective PSD to WordPress conversion requires great technical skills and it has to be done in the right way as the complete experience of online audience and ease of maintenance would depend upon, how well the conversion has been executed. Though, WordPress provides full control over the website via the admin console, the implementation of the software would ensure that the complete power of wordpress is harnessed.
As more and more businesses are opting to get online, the websites developed using wordpress are bound to increase. The businesses would have to ensure that they select right wordpress development company in India or elsewhere for their PSD to Wordpress conversion to kick-start their online venture. Designing Express is an experience organization for wordpress development in India and have delivered more than 250 projects to its clientele world-wide.

Other Resources