Designing Express - Bringing the latest from the world of Web Designing, Mobile Development and Internet Marketing so that you can remain ahead of times

Tuesday 28 May 2013

Rejuvenate Your Traditional Business With WordPress

Rejuvenate Your Traditional Business With WordPressIf you are still stuck into your brick-and-mortar business with trembling sales figures, high attrition rate, piling inventories, shouting vendors and are looking to rejuvenate it by leveraging the advantages of web, then WordPress is sure to come handy for you. It is a professional open source content management system (CMS) which is preferred world-wide for making websites of varied complexities. An organization's online identity is an important aspect on which organizations are spending millions of dollars as it portrays company vision, open a channel of communication between themselves and their current and prospective clients, provides a platform for showcasing products, new releases and announcement, and also an effective way to service its clients, can help an organization in communicating with its remotely located customers. WordPress website design services could be utilized to give shape to your online identity, which offers a powerful CMS, user-friendly administrative console for daily upkeep, professional and elegant themes to craft an effective and desired online identity. Today, companies across the globe have used Wordpress to create and manage impressive online identity.


Wordpress offers impressive features which has helped it come off a long way from a mere blogging platform with constant additions of new functions as per the changing trends. Some pf the peculiar advantages that wordpress brings to table is quick installation, easy maintenance, SEO support & friendly architecture, user-friendly administrative console for hassle free daily updates all by yourself, highly customizable to mach each business's unique requirements and much more. These, along with many other advantages have helped wordpress achieve the highest mind share among organizations looking for a CMS managed web solution.


In today's digital word, the social media is growing huge where millions of users log on daily and spend time on social networks thereby, making it an important aspect to be considered by marketers. Social networks has evolved as a new virtual space for social message exchange and social interaction. These new trends imply that your website must have features that allow you to engage your clients through social media. This integration will enable you to showcase your brand identity, business offerings and other promotions over social media platforms. This is where Wordpress comes handy as it offers exciting features for social media integration and your wordpress website design can easily accommodate the same.


One of the best features of Wordpress is its ability of customization and this is what has contributed a lot towards the popularity of wordpress. This allows you craft an exclusive custom look for your website and goes a long way in creating a corporate identity for your business. All you need to do is, to choose a professional wordpress development company which could understand your current brick-and-mortar business and visualize the required identity.


Traditional businesses have been vying for management based on lot of paper work which makes the job tedious and time-consuming. These businesses either do not or deploy a minimum use of computers in their business management activities. Wordpress not only helps these businesses take their product or service offering to the web but also assists them in automating lots of processes including, but not limited to, managing clients, lead management, invoicing, loyalty programs, performance reports, etc.


Therefore, you can count on the in numerous features provided by Wordpress and use them to your advantages, in order to transform your traditional business. Wordpress, being an open source platform, assists you in creating highly exclusive, robust and scalable website which would not only create your online business identity would would make your daily business operations smooth and easily manageable. The best part is, each time you to udate your site, edit content, add new pages, write blogs, you can do all of this, and lots more, all y your self without any need to go back to your web development company.

Designing Express is an experienced provider wordpress development in India and offers exception PSD to Wordpress conversion services.

Saturday 4 May 2013

PSD to Magento Conversion: Attract more customers to your Online Shop

Over the past decade, online shopping has become increasingly popular and consumers across the world are searching and purchasing products online. As per the industry stats, in 2012 online shopping worth a whooping 278 billion U.S. dollars took place in U.S. alone, which is increasing year-on-year. Due to such trends of increasing demand of online sales, many brick and mortar business and new entrepreneurs are vying the online space to offer their products and services. To cater this demand, there has been a consistent rise with many new ecommerce websites emerging with unique set of offerings and business models. Now, with emergence of so many online stores, the competition is tough and only getting more tougher as every store owner is trying its best to position its store better than its competitor. (Also Read: Emerging Ecommerce Trends to Watch) One of such positioning is centered around consumer experience and how consumer feels which he visits an online place, as this is an important aspect in the overall decision making process. One of such  solutions is Magento and this post talks in length about how Magento can assist you in creating that right type of experience for your customers and thus helps attract and convert more customers to your online store.


Lets start by throwing some light on Magento, which is a popular ecommerce shopping cart solution that is launched in the year 2008 and is used to create professional & elegant online shopping stores world-wide. When we talk about creating unique customer experience, that largely means creating cutom stores that can portray the vision of the business and it is where Magento comes into picture. It is an open source ecommerce platform that provides excellent control over content, design and functionality so that you can craft a highly customized website for your online business. It is equipped with lots of advanced features and that is the sole reason which convinced so many entrepreneurs to opt for PSD to Magento conversion for their ecommerce requirements:

Powerful search and browsing capabilities
Customized landing pages
Product suggestion tools
Customer segmentation
Use of persistent cookie to provide persistent shopping experience
Targeted store promotion tools
Product return management
Multiple payment & shipping options
Multiple store management from single admin console
Mobile commerce
Loyalty program management through gift cards & store credits
Order management & tracking 
High performance through speed optimization & security 

Now a days, there are lot of options available for creation of ecommerce applications to cater to the need of businesses ranging from small size to ones handling thousand of products. Magento has emerged out as a full fledged end-to-end shopping solution that has everything required by a business of any scale, which make it a preferred choice among all the segments. You may hire a professional website development company in India or elsewhere and they would be able to assist you in your Magento development project.

 
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